Or, indeed, Spotify investors – who already now have to watch the company hand over the full spoils from podcast subscriptions while Apple snaffles nearly a third of them. If so, what would the major record companies make of such a mechanism? The prospect of individual podcast shows setting up subscription tiers on Spotify – and then netting 100% of the proceeds, with no money staying with Spotify – will surely tingle the tastebuds of the artist / musician community.Ĭould Spotify one day make it possible for artists to charge fans subscription fees direct for access to certain recordings? “Other companies are looking at audio as a side business-it’s our core mission.” We feel there is room for everybody given the scope and scale of what this medium has become,” said Ostroff. While the WSJ’s report of Spotify’s own podcast subscriptions launch so soon after rival Apple’s announcement indicates that competition in podcasting is getting much fiercer, the Wall Street Journal cites Spotify Chief Content and Advertising Business officer Dawn Ostroff as stating that there is ‘room for everybody’ in the podcasting space.
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